I picked up West View News — a free paper in Chelsea — and spotted this headline. As a politics junkie, “politics ads” are almost never annoying to me.
And, there’s a great argument to be made that political ads have a great impact when in local papers.
The readership of local papers are usually more engaged and motivated to participate in local elections. So, any article or advertising in them could, potentially, move more votes compared to earned and paid media from other outlets.
Also, advertising in local papers (rather than online, for example) is a great way to by-pass the political press corp who could vet, debunk and otherwise put into context claims made in the ad. Campaigns talking directly to voters without having to go through the “filter” of the media nearly always has an impact. And who is more likely to vote than someone who spends their day reading local papers?
A few moments later, on Park Avenue, a man wearing dark clothes and wearing no visible badge grabbed a woman by the arm and threw her to the ground. Uniformed officers arrested her and a second woman as other officers blocked the lens of a newspaper photographer attempting to document the arrests.